What is Mailbo and what can it do?

Mailbo is an email marketing platform. You use it to collect subscribers, write emails, and send them — either as one-off broadcasts or as automatic sequences that go out on their own. This article is a quick map of the app so the rest of the help center makes sense.

The big idea

Everything in Mailbo revolves around three things:

1. Contacts — the people on your list.
2. Messages — the emails you send them.
3. A sending provider — the engine that actually delivers those emails (you connect this once).

What each menu item does

Look at the menu on the left side of the screen. Here's what each one is for:

• Dashboard — your home screen. Shows how many emails were delivered, opened and clicked, plus how your subscriber count is growing.
• Campaigns — write and send a one-off email (a "broadcast"), like a newsletter or an announcement.
• Sequences — a series of emails that send automatically over days or weeks after someone joins (e.g. a welcome series).
• Automations — visual workflows with branches and waits ("if they have this tag, send email A, otherwise wait 3 days").
• Contacts — add, import, and manage the people on your list.
• Lists — fixed groups of contacts you create by hand.
• Tags — flexible labels you stick on contacts to organise and target them.
• Forms — signup forms you put on your website to collect new subscribers.
• Settings — your business details, sending provider, team, billing, and developer tools.

What you'll do first

Most people follow this path:

1. Add your business name and address (required by law before you can send).
2. Connect a sending provider so emails can actually go out.
3. Add or import some contacts.
4. Send a first campaign — or build a welcome sequence.

The next article walks you through that checklist step by step.

Next: First steps after signing up