What is a tracking domain and do I need one?

A tracking domain is a subdomain of your own domain — like track.yourbrand.com — that Mailbo uses for the open- and click-tracking links inside your emails, instead of a generic shared domain.

Why it's worth setting up

• Better deliverability. Spam filters like it when the links in your email match your sending domain. A shared tracking domain can also be dragged down by other senders' bad behaviour; your own keeps your reputation separate.
• Branding & trust. Recipients (and filters) see your domain in the links, not a third party's.

How to set it up

1. In Mailbo: Settings → Tracking domain.
2. Mailbo gives you a CNAME record (e.g. track.yourbrand.com → ...).
3. Add that CNAME at your DNS host.
4. Come back and verify.

That's it — Mailbo automatically rewrites tracked links to use your subdomain.

Do you need one?

It's optional but recommended, especially once you're sending regularly or to a large list. You can start without one and add it later; nothing breaks.

Next: Verify your domain · Why emails go to spam