Using the email editor

Mailbo's email editor is designed to feel like a clean writing document, not a clunky page-builder. You write top to bottom and add richer pieces ("blocks") as you go. The same editor is used for campaigns, sequences and the double opt-in email.

Writing text

Just click into the body and type. Select text to reveal formatting options — bold, italic, links, headings and alignment.

The slash menu (the key trick)

On a new, empty line, type /. A menu pops up letting you insert blocks such as:

• Image — upload a picture.
• Button — a call-to-action button with its own link and label.
• Divider — a horizontal line to separate sections.
• Headings and lists.

This is the fastest way to build a good-looking email — write your text, then drop in an image or button with /.

Personalisation (merge tags)

Type a merge tag in double curly braces and Mailbo fills in each contact's real value at send time:

• {{first_name}} → the contact's first name
• {{last_name}} → last name
• any custom field key, e.g. {{company}}

Example: "Hi {{first_name}}, thanks for being a {{plan}} customer." Write a sensible sentence even if the value is blank, so it still reads well.

Links and buttons

• To make text a link, select it and use the link option.
• For a prominent call to action, insert a Button block via / and set its text and destination URL.

Every link is tracked automatically, so clicks show up in your campaign report.

Always preview before sending

Use Send preview to mail yourself a real copy. Check it on your phone too — most people read email on mobile.

Next: Read your campaign report